Entrepreneur AI Engagements

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In December of 2022, while addressing a group of about 40 business people, I emphasized a pivotal moment in their lives, akin to when they first heard about the internet, the World Wide Web, Google, Facebook, or TikTok. After years of leveraging Artificial Intelligence (AI) in my business, I observed a significant breakthrough in AI’s accessibility and relevance to the public. I shared the emerging opportunity of tools like ChatGPT, predicting that within a year, most people would know about or use these tools.

As a creative entrepreneur, I recently outlined seven key relationships that entrepreneurs now have with AI. Understanding these engagements helps integrate AI into creative business strategies effectively and maintain relevance in an ever-evolving landscape. Here are the seven relationships:

  1. The Creator: This involves developing and designing AI applications and services. Entrepreneurs in this category are often at the forefront of innovation, creating new solutions and services.
  2. The Nourisher: This role focuses on providing fresh, original content and ideas to feed AI systems, ensuring their continued growth and evolution.
  3. The Collaborator: Collaboration with AI involves using AI tools in conjunction with personal skills and insights to enhance business processes or solve complex problems.
  4. The Aggregator: Aggregators use AI to compile and organize information from various sources, directing the final output without adding personal input.
  5. The Regurgitator: This approach involves directly using AI-generated outputs without any modification or personal touch.
  6. The Manager: Managers oversee AI applications, ensuring they function correctly and effectively within the business context, often integrating various aspects of AI relationships.
  7. The Consumer: The most common relationship, where AI is used as a tool or service, such as in search engines or targeted advertisements.

In a recent meeting with the same business group, I shared a prediction: 80 to 90% of them will be intentionally incorporating AI into their business strategies within the next year. This underscores the importance of identifying which of these relationships resonate with one’s entrepreneurial endeavors and how they can be used for business growth and innovation.

Each of these relationships with AI offers unique opportunities and challenges. As entrepreneurs, it’s important to recognize where we fit in this evolving AI landscape and how we can leverage these relationships to enhance our business models and strategies.

For example, as a Creator, one might develop new AI-driven products or services, tapping into unexplored market niches or solving existing problems in innovative ways. As a Nourisher, providing unique and original content or data to AI systems can help improve their accuracy and functionality, opening up possibilities for more personalized and efficient AI solutions.

Collaborators merge their expertise with AI’s capabilities, leading to more efficient problem-solving and creative processes. This could involve using AI for brainstorming, coding, or even design work, where the human-AI synergy enhances the final outcome.

Aggregators and Regurgitators, while different in their approaches, both utilize AI outputs to streamline processes. Aggregators curate and compile AI-generated content for specific purposes, like social media management or market research, whereas Regurgitators use AI-generated content directly, saving time and resources in content creation.

Managers play a critical role in overseeing AI implementations, ensuring they align with business goals and ethical standards. This role is crucial as AI becomes more integrated into various business processes, requiring oversight to ensure effectiveness and compliance.

Lastly, as Consumers of AI, we interact with AI-driven systems daily, often without realizing it. This relationship is the most ubiquitous, underscoring the pervasive nature of AI in our modern world.

Recognizing and embracing these relationships with AI can be a game-changer for entrepreneurs. By understanding how we can fit into this puzzle and use AI to our advantage, we can stay ahead in our respective industries. Whether as creators, nourishers, collaborators, aggregators, regurgitators, managers, or consumers, AI has a role to play in our entrepreneurial journey. As we move forward, it’s essential to keep an open mind and explore how AI can be a valuable ally in business growth and innovation.


Understanding and harnessing these AI relationships is not just about staying current with technology trends; it’s about future-proofing businesses and driving innovation. Each relationship with AI offers a unique lens through which entrepreneurs can view and interact with technology, leading to diverse and innovative applications in various industries.

Creators and Developers are at the cutting edge, pushing boundaries and exploring new frontiers in AI. Their work is critical for the continual evolution of AI capabilities, offering new tools and solutions for various challenges.

Nourishers play an equally vital role by feeding AI systems with new, diverse, and quality data. Their contributions ensure that AI systems remain robust, unbiased, and effective.

Collaborators and Aggregators harness AI’s potential in different but complementary ways. Collaborators integrate AI into their creative or problem-solving processes, enhancing their own skills and insights with AI’s capabilities. Aggregators, on the other hand, use AI to bring together diverse pieces of information, creating a coherent and useful whole from disparate parts.

Regurgitators leverage AI’s efficiency, utilizing its output directly for various applications. This approach is particularly useful in scenarios where speed and volume are crucial, such as content generation or data analysis.

Managers of AI are the conductors of this technological orchestra. They ensure that AI tools are applied effectively, ethically, and in alignment with broader business objectives. Their role will become increasingly crucial as AI becomes more sophisticated and pervasive in the business world.

Finally, as Consumers, we are the ultimate beneficiaries of AI’s advancements. By interacting with AI-enhanced products and services daily, we experience firsthand the convenience, efficiency, and personalization that AI brings to our lives.

As entrepreneurs and business leaders, recognizing and strategically engaging with these various AI relationships can lead to remarkable growth, innovation, and competitive advantage. AI is not just a tool; it’s a transformative force that, when integrated thoughtfully and creatively, can redefine how we do business and interact with the world around us.

In embracing AI, we open doors to new possibilities, insights, and solutions, paving the way for a future where technology and human ingenuity combine to create and grow your entrepreneurial ideas and business.

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